New Delhi. Lectrix EV, the e-mobility arm of SAR Group, is proud to announce the appointment of Mr. Anil Dua as Co-Founder, effective immediately. A seasoned leader with a proven track record across diverse industries, Mr. Dua brings over three decades of unparalleled expertise in strategic leadership, digital transformation, and brand building to Lectrix EV.
Most recently, Mr. Dua served as the Group CEO of Dish TV, where he steered the company through transformative milestones, including the successful merger with Videocon D2H, spearheading digital transformation, and making the company debt-free from an initial debt of over ₹3,000 crores in 2023. His tenure saw Dish TV emerge as a leader in innovation, with achievements such as launching India’s first hybrid set-top boxes and receiving accolades like the Economic Times’ Best Brand Award.
Prior to Dish TV, Mr. Dua held pivotal roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the iconic rebranding from Hero Honda to Hero, doubling volumes and tripling turnover during his tenure. His strategic contributions have earned him numerous awards, including the IAA Marketer of the Year and recognition among India’s Top 50 Brand Leaders.
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