- Equipped with Double-Fan Technology and a 360° Open Structure, this new range delivers 30-50% more efficient air purification.
- The 3-layer filtration system provides comprehensive protection, effectively eliminating viruses, pollutants, and allergens.
- With an innovative blade design inspired by owl wings, it offers 50% quieter operation for a serene, undisturbed environment.
New Delhi Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, has announced the launch of its new range of air purifiers, including the 3200, 4200 Pro, and 900 Mini Wifi and 900 Mini. Designed to be the ultimate "Silent Protectors”, the new range seamlessly blends power, efficiency, and modern aesthetics. Whether tackling pollutants in large spaces or maintaining a quiet, clean environment for restful sleep, each model is tailored to meet the unique needs of consumers. These models reflect Versuni's commitment to innovation and a deep understanding of consumer well-being, ensuring that homes are not only protected but enhanced by cleaner air.
Commenting on the launch, Ms. Pooja Baid, Chief Marketing Officer at Versuni India Home Solutions Ltd, said, “At Versuni India, we remain deeply committed to delivering innovative, intuitive products that cater to the ever-evolving needs of our consumers, and our latest range of air purifiers is a perfect reflection of this promise. This new range embodies our dedication to merging advanced technology with premium, ergonomic design, offering consumers a balanced and enhanced air purification experience.
Staying true to our philosophy of ‘Turning Houses into Homes,’ these air purifiers seamlessly blend into any living space, thanks to their efficient yet silent performance. It’s this thoughtful balance of performance and discretion that has earned them the title of ‘Silent Protectors,’ allowing consumers to breathe easier while enjoying a peaceful, undisturbed environment. At Versuni, we continue to lead the way in providing products that make life simpler, healthier, and more comfortable for our consumers. Our new range of air purifiers is not just about cleaner air; it’s about delivering a superior home experience, where technology and design come together to create a sense of harmony and well-being.”
The new air purifier range features advanced double-fan technology and a 360° open structure, boosting purification efficiency by 30-50%. The 3-layer filtration system captures 99.97% of particles as small as 0.003 microns, offering robust protection against viruses, pollutants, and allergens. The SilentWings blade design, inspired by owl wings, ensures 50% quieter operation even at maximum power. Integrated with the Air+ App for remote control, the purifiers also include a ring light that doubles as ambient lighting, combining smart technology with sleek design for an enhanced home experience.
The new range includes four new models - 3200, 4200 Pro, and 900 Mini Wifi and 900 Mini. Each device is carefully curated to cater to the evolving needs of consumers and epitomizes the term “Silent Protectors.” Some key features include:
3200 Series – Big Purifying Power, Compact Size
- Impressive power in a compact size with a Clean Air Delivery Rate (CADR) of 520 cmh
- SilentWings technology, making it 30% quieter than its predecessor, even at maximum (Turbo) power
- 3-layer HEPA NanoProtect purification that captures the smallest particles (0.003 microns) for the biggest impact
- Connected with the Air+ App
4200 Pro Series – The Pollution Fighter
- Impressive power with a Clean Air Delivery Rate (CADR) of 600 cmh
- SilentWings technology, making it 30% quieter than its predecessor, even at maximum (Turbo) power
- 4-layer filtration, including a pre-filter, HEPA NanoProtect, and a double Active Carbon layer, capturing 99.97% of particles as small as 0.003 microns
- Connected with the Air+ App
900 Mini Series – Maximum Performance, Mini Size
- Clean Air Delivery Rate of 250 cmh
- Quiet Sleep mode for low noise generation
- Low energy consumption
- 3-layer HEPA NanoProtect purification that captures the smallest particles (0.003 microns) for the biggest impact
Smart connectivity with the Air+ App (available exclusively on the WiFi-enabled model)
The new Philips Air Purifier range is now available for purchase through the official Philips Domestic Appliances website and across all major offline and online channels. The Philips Air Purifier 3200 Series is priced at INR 22,995, while the 4200 Pro is available for INR 27,995. The 900 Mini Series is priced at INR 9,995 for the standard model and INR 11,995 for the WiFi-enabled variant.
Divya.arora@ruderfinn.com, Nikita.Hooper@versuni.com, Lavanya.Chahar@ruderfinn.com
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