New Delhi. PVR INOX, the largest and the most premium cinema exhibitor in India is pleased to announce the opening of Maison INOX, a unique luxury boutique property at JIO World Plaza in JIO World Centre, Mumbai’s new iconic landmark destination in the central business district, Bandra Kurla Complex. The newly launched property is the second Maison cinema in Mumbai.The new cinema is a 6-screen property with a seating capacity of 790 audience, including our trademark Insignia area with 2 screens, and the Galleria area with 1 IMAX screen with laser technology, and 3 premiere screens. It is the first cinema in Mumbai with an exclusive Bar and Lounge called GATSBY’S with cocktails handcrafted by Santanu Chanda, voted India’s top mixologist in 2022. It is the first cinema in India with a specially curated F&B menu by four celebrity chefs, Sarah Todd, Vicky Ratnani, Yutaka Saito and Mayank Tiwari. In addition, Galleria features a dessert counter, live cooking counter and the IMAX with Laser auditorium. Maison INOX is a chic and contemporary interpretation of the confluence of the charming Art Deco style, adopted in iconic cinemas like Metro and Eros, and top-notch luxury and technology, and is highlighted by various distinctly designed experiential zones. The mainstream lobby, titled The Galleria, has a large and impressive ceiling that converges and drops down to the live food counter. A large video wall adds and complements the grand lobby forms and adds life to the lobby. The black, white and brass marble flooring pattern, the very detailed ceiling with a combination of veneer, bronze mirror and textured gold and accessorization with leather-upholstered furniture, crystal chandeliers, art and artefacts complete the look. The resto-bar, christened as The Gatsby Bar, adorns interiors with retro twist. Characterized by rich colors, bold geometry, and decadent detail work, The Gatsby Bar will provide a unique lounging experience to the true connoisseurs of luxury wine and dine. It brings in glamour and luxury while ensuring order with symmetrical designs in exuberant forms. IMAX lounge is designed with a classy and high tech light feature and a dedicated food counter.
With this launch, the company strengthens its foothold in Mumbai with 118 screens in 23 properties and 53 Cinemas with 260 Screens in Maharashtra. It also marks the launch of the 4th IMAX screen in Mumbai and the 22nd IMAX screen in the country, further consolidating its leadership in IMAX screens in India. Speaking on the launch announcement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “Maharashtra plays a pivotal role in the cinema exhibition industry and serves as a central hub for India's entertainment exhibition sector. We take great pride in unveiling a prestigious entertainment destination for film enthusiasts in the heart of India's film industry. The inauguration of our 23rd property in Mumbai is a crucial step in our company's dedicated strategy to expand our portfolio of luxury screens. This achievement underscores our unwavering dedication to offering our customers a personalized entertainment experience. With cutting-edge digital technology and opulent amenities, we are confident that this cinema will become a preferred choice for moviegoers in Mumbai.” Insignia embodies the pinnacle of luxury creating an unmatched movie viewing experience with outstanding screening, projection and sound systems, plush leather recliner seats featuring adjustable neck rest, butler-on-call system and fine dining experience within the theatre. Chef Vicky Ratnani has curated local products reimagining global flavours while a carefully balanced menu with freshest and wholesome ingredients by Sarah Todd provides an exclusive gastronomic extravaganza . Chef Yutako Saito complements the live kitchen with an impressive selection of Japanese dishes including Sushi and Japadogs. While culinary leader chef Mayank Tiwari adds European flavours to the menu, top mixologist Santanu Chanda compliments the overall experience with hand crafted signature mocktails and cocktails at the Bar.
Going to a movie is no longer only about the movie itself. It’s about the entire experience working together to enhance your movie viewing. Luxury cinemas offer their customers a plush ambience, a range of food options and best of sound and projection systems. Cinema menus are not just adapting to local & regional tastes of audiences but new concepts and seasonal menus and refining recipes are drawing inspiration from flavors across the globe. Featuring IMAX large screen immersive format with laser technology and the opulent Insignia experience equipped with world class hospitality, magnificent interiors and plush seating, we are certain that this cinema will revolutionize how Mumbaikars immerse themselves in the magic of big screen and everything else that surrounds it.’’ said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited. IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colors ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion. An artistic masterpiece, the cinema is the paradigm of luxury, offering a bespoke entertainment experience with best in technology equipped with the most advanced 4K Laser Projection System, Dolby Atmos Surround Sound System and Next-Gen 3D Screens.
harshitam@avianwe.com
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