New Delhi. Tira, Reliance Retail’s cutting-edge beauty retail platform, continues its expansion in North India with the opening of its second store in Delhi at the prominent Ambience Mall, Vasant Kunj. Following the overwhelming response to its first store in DLF Avenue, Saket, this launch underscores Tira’s commitment to offering immersive beauty experiences to customers across the region.
Spanning a thoughtfully designed space, the new store showcases Tira’s signature blend of technology, curated offerings, and personalized services. Beauty enthusiasts can explore an exclusive portfolio of international and homegrown brands, alongside Tira-exclusive selections, making it a one-stop destination for all things beauty. The store also houses advanced tech-enabled features such as the Fragrance Finder, which helps customers discover their perfect scent, and a Skin Analysis Tool that provides skincare recommendations tailored to individual needs. Adding to the allure are engaging elements like a vending machine that dispenses beauty treats and samples, and dedicated spaces for brow and hair services, offering quick grooming solutions.
To celebrate the launch and the festive spirit, Tira delighted visitors with fun and innovative activations. A hot chocolate cart drew in shoppers with complimentary servings for purchases over a minimum amount, creating a warm and inviting atmosphere. The Spin the Wheel experience added a touch of excitement, offering free beauty services such as skin consultations and mini makeovers. An engaging activity featured an artist transforming expired makeup into bespoke pieces of personalized artwork, a highlight that resonated with visitors and added a creative flair to the festivities.
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