New Delhi. Glance, a leading consumer technology company, has unveiled Glance TV, a pioneering feature that transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces, setting a new benchmark in the connected TV (CTV) industry. The platform launches in India with Airtel as its first partner, allowing customers to experience Glance TV through Airtel Xstream devices powered by Android TV OS.
Glance TV redefines
how connected TVs can serve users, turning passive moments into engaging
experiences. Unlike traditional screens that remain static, Glance TV delivers
live, personalized and real-time content even when the TV is not in active use.
This always-on, immersive experience ensures the screen stays engaged,
providing entertainment and updates tailored to individual interests.
In the first phase of
its deployment, Glance TV has been rolled out on over one million Airtel
Xstream devices, with users engaging for an average of 200 minutes across three
sessions per day. The platform aims to be available on four million devices in
India by June 2025, with plans to expand into select global markets in the near
future.
With content sourced
from a large network of leading publishers, Glance TV offers live and trending
content, across multiple categories such as breaking news, entertainment,
sports, business, financial, automobiles, and technology. It is currently
available in English.
One of the key
features of Glance TV is its live updates, which allow sports enthusiasts to
stay informed with real-time scores, detailed statistics, and comprehensive
scorecards. Additionally, users can access a weather widget, providing all the
essential details to help plan their day. Together, these features make Glance
TV a comprehensive destination for both real-time and relevant information.
Siddharth Sharma,
CEO - Airtel Digital TV, Bharti Airtel, said, "Customers are increasingly moving away
from traditional entertainment, seeking platforms that offer more value. Our
strategic partnership with Glance will elevate customer experience by
delivering interactive features that enables access to advanced AI technology
directly through their TVs. We are excited to provide our customers with this
enhanced experience and hope they make the most of it."
Piyush Shah,
Co-founder at InMobi, and President & COO at Glance, said, "Glance TV marks a groundbreaking step in
redefining televisions as intelligent, AI-powered platforms that go beyond
traditional media consumption. It elevates TVs from mere entertainment devices
to dynamic surfaces that engage, connect, and inspire users, creating a
seamless blend of content and interaction. Glance TV reimagines the very
essence of the TV experience."
0 Comments