New Delhi. PVR INOX Limited, India’s largest and most premium cinema exhibitor, proudly announces the launch of Movie Jockey (MJ), an AI-powered WhatsApp chatbot designed to elevate the movie discovery and booking experience for cinema enthusiasts across the country. By leveraging the familiarity and convenience of WhatsApp, MJ prioritizes accessibility, allowing users to receive personalized movie recommendations, make seamless bookings, and access all essential movie details, right at their fingertips.
Available 24/7 on WhatsApp, MJ simplifies finding and booking movies with support in Hindi, English, Kannada, Tamil, and Telugu, streamlining the entire process and making it more engaging and convenient for cinema lovers. WhatsApp, a widely-used messaging platform in India, ensures easy access to this AI-driven assistant, transforming how users interact with cinema through a medium they know and trust.
MJ’s robust AI capabilities offer users a personalized journey based on their movie preferences. The chatbot’s advanced discovery features tailor movie suggestions to users' choices, including genre, language, location, cinema format, and showtime. It even allows users to select from diverse cinema formats such as IMAX, MX4D, ONYX, ScreenX, Playhouse, and more. Through intuitive, natural conversations, MJ streamlines bookings by helping users easily navigate options and filter based on cinema preferences, while clearly distinguishing between 2D and 3D options to ensure users select their ideal format.
Beyond discovery, MJ is equipped to provide detailed information on wheelchair-friendly shows, subtitle availability, and accessible seating, ensuring an inclusive experience for all. Users can also explore upcoming releases, view trailers, read synopses, and get details on the cast, runtime, and censorship ratings—helping them make informed decisions with all relevant information at hand.
“Accessibility and personalization are central to the Movie Jockey experience, reflecting our commitment to transforming the customer journey in a digital-first world,” said Mr. Sanjeev Kumar Bijli, Executive Director – PVR INOX.
“WhatsApp, as a highly popular platform, was a natural choice for MJ, making it easy for users to connect and explore movies. With AI at its core, MJ bridges the gap between audiences and their unique cinematic tastes, ensuring each outing is enjoyable and stress-free. Whether for the avid moviegoer or the casual visitor, MJ makes it easy to discover new movies, view format options, check language preferences, and more.”
With Movie Jockey (MJ), PVR INOX continues its legacy of innovation and customer-first approach in the entertainment industry. Offering 24/7 availability and user-friendly features on a trusted platform, Movie Jockey is set to revolutionize the way audiences experience cinema. Whether planning a weekend blockbuster or a mid-week family show, MJ provides tailored suggestions across genres—from the latest action flicks to family comedies—ensuring a smoother, more engaging cinema experience.
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