NEW DELHI and
BENTONVILLE. Walmart today announcedthe company is expanding
sourcing from India with food and snack products from popularIndian brands,
bringing a diverse range of suppliers including Britannia, Bikano, VAHDAM,Jayanti
Spices andHyFun,amongst others,to the U.S. market ahead of Diwali.Together, they
will supply a diverse range of well-loved snacks and food products to Walmart’s
U.S. customers. The product lineup caters to Diwali celebrationsas well as
additional staples often found in American pantries. Offerings include premium
tea, ready-to-eat and frozen foods, traditional snacks, spices, and festive
packs.
Products by Britannia and Bikano will be available
this Diwali, while brands such as Regal Kitchen and VAHDAM are already available
to the Walmart U.S. customer.Jayanti Spices and Hyfun Foods currently have
products underWalmart’s Great Value brand.
"Walmart is committed to providing our customers with a wide variety of unique and diverse product offerings,” said Andrea Albright, Executive Vice President, Sourcing at Walmart. “As part of our goal to increase exports from India to $10 billion per year by 2027, we're excited to bring a taste of India's rich culture and traditions to our customers in the U.S during the holiday season and beyond.
Diwali
offerings:
Britannia Industries, a renowned Indian food brand, is set to delight American consumers with its beloved biscuits. Walmart stores willoffer iconic products such as Bourbon chocolate cream-filled biscuits, Good Day cookies (in Butter, Cashew, and Pistachio-Almond flavors), and classic Milk Rusk during Diwali. Britannia will also providefamily packs in select U.S. stores.
Bikano, a well-loved Indian snack brand, will introduce two festive packs,Abhinandan and Shahi Nazrana, to select Walmart U.S. stores this Diwali. These curated collectionsfeature traditional Indian savories, mixtures, and sweets such as Soan Papdi and Gulab Jamun.
Pantry and other offerings:
Jayanti Spices, a Coimbatore-based supplier, has successfully expanded into the U.S. market under Walmart’s Great Valueprivate label. Jayanti Spices offersa variety of flavorful spices and herbsincluding onion powder, garlic powder, cinnamon powder, crushed red pepper, parsley flakes, black pepper, and cinnamon sticks, bringing spices grown in India to U.S. consumers.
VAHDAM, a premium brand specializing in tea, spices and herbsis already a favorite at Walmart. The brand offers a wide range of spices and powders, including cumin, clove, cinnamon, turmeric, ginger, garlic, onion, amla, and ashwagandha along withtea products likeTurmeric Ashwagandha, Turmeric Ginger, and Turmeric Citrus GingerandTumeric Tea variety pack in Walmart stores.
HyFun, a Gujarat-basedfrozen foods brand and first-time exporter to the U.S. market, will also be available under the Great Value brand, offering products such as tater tots and seasoned hash browns at a great price.
Regal Kitchen’s Reganic Brand will introduce its ready-to-eat Cilantro and Lime cooked rice, bursting with Indian flavors,available at Sam’s Club in the U.S.
Products from other sellersand brands, such asAB World Foods, Kitchens of India, Pride of India, Rani Brand Authentic Indian Foods, The Cumin Club, and Tasty Bite, will also be available on Walmart.com.
In addition to forming new supplier relationships, Walmart is strengthening its collaboration with Mrs. Bectors Food Specialties Ltdto ensure the continued availability of itspopular Danish Butter Cookiesin itsU.S.stores. The cookies were sold during last year’s holiday season and will be back by popular demand.
As Walmart expands the assortment of products it sources from India, food is a priority category, driven by growing demand and consumer interest in the U.S. and globally. Serving more than 255 million customers and members around the world every week, Walmart sources from a variety of geographies to provide customers access to products they want and need any given time.
Abhishek.Verma@edelman.com
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