New Delhi. After
foraying into the decorative paints sector earlier in the year, Birla Opus
Paints housed under Aditya Birla Group’s Grasim Industries, has now launched its latest campaign – ‘NayeZamanekaNaya
Paint’ i.e. ‘New Paint for the New era’. Conceptualized by Leo Burnett India, the
film features two of India’s most loved actors – Vicky Kaushal and Rashmika
Mandanna, as brand ambassadors talking about its unique anddistinctive features
and quality, along with veteran and versatile actors like Neena Gupta and
Saurabh Shukla. Theunique idea, stellar cast and strongconceptualization is
aimed towards making Birla Opus Paints as“new” and “desirable”.
The campaign will be amplified in Hindi
and all major regional languages and backed by a 360-degree activation across
TV, Digital, OOH, Print, and Radio to drive awareness and induce trials.
Commenting on the campaign, RakshitHargave, CEO, Birla Opus
Paints, said –“With our new campaign,'NayeZamanekaNaya Paint,'which
is getting launched this festive season, we highlight our product's performance
through a dynamic cast, blending the fresh energy of Vicky Kaushal and Rashmika
Mandanna along with the timeless charm of Saurabh Shukla and Neena Gupta.We’re
confident this campaign will deeply resonate with our consumers, showcasing our
innovative and inspiring approach!”
Bollywood
superstar Vicky Kaushal mentioned –“I'm
thrilled to be a part of the Birla Opus Paints family and looking forward to
spreading vibrancy and colors in the lives of consumers. The campaign is
creatively brought to life through these films in a really differentiated
manner. I had a lot of fun shooting the ad with veteran actor Saurabh Shukla
whose improvisation during the shoot was a treat to watch.”
Pan
India Star Rashmika Mandanna mentioned – “I believe one should
evolve with changing times. The latest campaign by Birla Opus Paints is a
reflection of my belief to make choices backed by facts and not following the
general practice. I am happy to partner with Birla Opus as their ambassador and
shooting the ad with Neena Ji was a great experience. I look forward to a great
association with Birla Opus Paints.”
Speaking
about the campaign Rajdeepak Das, Chairman, Leo Burnett - South Asia said “We live in a world that’s constantly
transforming, reshaping our homes, needs and perspectives. Our film featuring
an ensemble cast brings an entertaining perspective of how while old school
paints worked in the past, it's time to embrace the next generation of paints
which are meticulously designed to meet new India's ever-changing needs.”
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