Swipe Sunday kicks off the busiest dating season of the year

Shop book on dating

Tinder Reveals Hottest Profile Trends for 'Dating Sunday’ 

 

New Delhi. New Year is the ultimate hype for singles! In fact, the first Sunday in January is known as “Dating Sunday”, aka Swipe™ Sunday, and is one of the busiest days of the year on dating apps as singletons bring their new year energy and intentions into their quest for making new connections.

 

New data from Tinder reveals the number of Likes increases by 18.2% and the number of DMs sent increases by 22%¹ on Swipe™ Sunday, and from then until Valentine’s Day (aka New Year, New Boo Season) there are 11.4 million more messages sent globally compared with the rest of the year, and a stunning 58.7 million more likes sent compared to the rest of the year.²

 

For many singles, this period is the perfect moment to get their Tinder profile ready for whatever the new year's connections may bring. And they’re not alone in being ready to get out there. On ‘Dating Sunday’, Tinder users respond on average 19.4 minutes faster than on other Sundays of the year.¹

It’s no secret that 2024 will herald a new age in the dating scene and a continued departure from conventional relationship cycles. Tinder’s latest report shows that 2023 was the year of dating “For the Plot”, with singles less concerned with where their relationship was heading, and were more concerned with creating memorable experiences and opportunities - also known as N.A.T.O Dating (a.k.a. Not Attached To Outcomes). 

To help singletons live their best main character lives and maximize their chances of finding a match this New Year, Tinder is sharing the hottest profile trends, from its recently released report. 

 

• The optimal amount of words in a Tinder bio is between 15-45 - During peak season there are 519 Tinder bios edited a minute.² So don’t hold back - in 2023, singles in India passionately voiced their values, championing social causes such as Environment, Mental Health, and Animal Rights to their dating mantras like Authenticity, No Labels, and Emotionally Available in their Tinder bios.

 

• Share at least five photos - Focus on images that capture your personality at different times. During peak season, 2263 photos are added to Tinder profiles every minute². And don’t forget to get a blue tick on your profile showing your potential Tinder matches that it’s you in the photos. 65% of young daters in India said a verified profile makes a match more attractive.

 

• Discover attractive interests - Finding common ground is one of the easiest ways to meet someone compatible with you. Use Tinder’s newest features to check your compatibility with potential Tinder matches through a fun quiz about yourself. Share your responses on your Tinder profile, offering a glimpse into your preferences and interests. The most attractive interests in India right now are makeup, cafe hopping, self-care, skin care, and pinterest.

 

• Be open about what you are looking for - Be clear with your intentions. Tinder’s feature, where Tinder users can share what they are looking for in a relationship, reveals that a quarter (25%) of Tinder users in India are “still figuring it out”.

 

• Quality Time - Including your love language on your profile helps indicate your communication style for future relationships. Spending quality time together is the most popular love language for singles on Tinder.

 

• Spark conversations beyond ‘hi’ - It can be pretty hard to start a conversation out of thin air but Tinder’s empowers users to express their unique personalities and show all their sides, from the fun humor to the ‘real talk’. By selecting and responding to Prompts, you can spark engaging conversations that dig deeper than a mere Like or Nope. The three most popular prompts globally are: “The key to my heart is”, “The first item on my bucket list is”, and “Two truths and a lie”.

• nidhi.das@publicisconsultants-asia.com