From trending & best-value destinations to the travel vibes for 2024, Skyscanner reveals next year’s top travel trends
New Delhi. Whether it’s gig tripping or visiting the realm of sleep, global travel site Skyscanner shares the latest trends shaping industry and traveller behaviour in its Trends Redfining Value Through Experience In 2024 Blending proprietary flights and hotels data based on millions of searches with an annual consumer behaviour study[1] and expert commentary, today Skyscanner reveals 2024’s hottest travel vibes and types, as well as the top 10 trending destinations and best-value destinations.
Data from the report reveals that film and entertainment has a significant influence on Indian travellers, with 94% of them inclined to taking a trip to a destination they’ve seen on the big or small screen. Moreover, close to half (43%) of the respondents rate the overall ‘vibe’ of a destination as important, when choosing where to go in 2024.
Among the four key travel vibes, set-jetting took the lead in India, as travellers sought to immerse themselves into the iconic location of their favourite shows, embodying Main Character Energy. Seizing the spotlight as the top destination that Indians are inspired to visit in 2024 is Manali, India, with travellers influenced by Yeh Jawaani Hai Deewani,followed by Ladakh, again in India, which inspires 47% of the travellers to visit the mesmerising city as seen in 3 Idiots. Claiming the next spot is London in the United Kingdom, with 43% of Indian travellers seeking to add a royal flair to their life as seen in The Crown, and the enchanting city of Paris in France, with 42% of Indian travellers wanting to experience the city like Emily Cooper, as seen in Emily in Paris. In fact, following the launch of season 3’s launch at the end of December 2022, Skyscanner saw a 23% increase in searches from India to Paris in January compared to the previous month.
Just like Main Character Energy, Skyscanner data shows how
the value of experiences is fuelling a range of other travel trends and vibes
for 2024, with price no longer solely ruling decision-making:
●
Gig
tripping – One-third of Indian (37%) travellers would fly short
haul to see their favourite artist live with a huge 79% considering attending a
concertoverseas instead in 2024 if it would help them save money.
●
Budget
bougie foodies – Indians are inherent foodies and Skyscanner’s research
confirms the same, with 59% of Indian travellers having booked a destination
purely based on a restaurant they want to visit. Osaka, renowned as ‘the
kitchen of Japan’ with the fourth rank in the world for cities with the most
Michelin stars, claims the top spot on Skyscanner’s global list for foodies on
a budget in 2024, and is also one of the top trending destinations amongst
Indian travellers.
●
Destination
Zzzz – Citing it as one of the top activities for their next
holiday, Indian travellers really just want to visit the realm of sleep in
2024. Sleep health generally is a hot topic and 85% of Indian travellers are
more mindful of their sleep health today compared to a few years ago. Moreover,
66% of Indian travellers have reported experiencing improved sleep quality
during their holidays.
What’s
more, the thirst for experiences that drive greater lifestyle value, Skyscanner
sees these traveller types emerging in 2024:
●
Analogue
adventurers – In an age of always-on and constant hype, Gen Z are
craving old-school analogue adventures that ditch the digital device in favour
of how it used to be done. In fact, one in four (24%) Indian travellers aged
18-to-24-year-old now bring a Polaroid camera with them on holiday.
●
Celebration vacationers – Indian
travellers increasingly want to celebrate big milestones in style. 81% of
Indian travellers have taken a group trip to celebrate a birthday or
anniversary. That being said, it can be tricky to arrange group travel – from
deciding on where and when to go, to agreeing on costs. 52% of Indian
travellers said that finalising a destination is their primary hurdle when
planning group trips, followed by deciding on the travel dates (48%), and
agreeing on expected costs of the trip (45%).
● Luxe-for-less seekers – While price may always be a factor when it comes to travel planning, it seems Indian travellers are still willing to splurge on comforts. 37% of Indian travellers plan to upgrade their flight to business or first class in 2024, while 44% plan to purchase airport lounge access to get their trip off to a great start.
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